Goutham Vipparthi

Category Archives: Advertising and Marketing

Common Strategies for Monetizing Facebook Apps

There are many different ways for monetizing Facebook apps. But the right one will depend on which one you are designing.In fact, some apps are harder to monetize than others. But every developer wants to make money on their investment of time (and of course, money). Using the “Freemium” Strategy Many game apps use the Read more »

Basic Elements of Viral Traffic Arbitrage

The purpose of viral marketing is to create a word-of-mouth effect in the online world, and this is achieved by creating content that can be easily shared across different networks. But of course, the first step is to bring people to your content, which you can use to promote whatever it is you want to Read more »

Strategies That Will Make CPM Marketing Work

Digital CPM marketing has a number of different benefits that are not available in traditional advertising. One of them is the ability to measure how successful your campaigns are by looking at detailed metrics about their performance. You can look at how often each ad has been displayed (called impressions), you can look at how Read more »

Finding a Reliable Ad Network for Facebook Apps

It’s important to find an ad network for Facebook apps, especially if you want to find some way to make money off them – especially considering that they are usually given away for free. In the last few years, Facebook has become home to a variety of apps, and most of them are geared toward Read more »