Finding a Reliable Ad Network for Facebook Apps
It’s important to find an ad network for Facebook apps, especially if you want to find some way to make money off them – especially considering that they are usually given away for free.
In the last few years, Facebook has become home to a variety of apps, and most of them are geared toward entertainment. Anyone who has been on the site knows that there are more games on there than you can shake a stick at. And while most of them are free, developers find creative ways to monetize them. After all, they put a great deal of time and effort into making these programs. So, it stands to reason that they would want to make some money off of it.
Maybe you are a developer and you are looking for an ad network for Facebook apps so you can make money off your work.
If that’s the case, read on.
Understanding the Nature of Online Advertising
There are many internet marketing strategies out there, so you have a lot to choose from when it comes to the direction you want to go. But most of these concepts are done in combination with each other. Some of them cost very little to implement, and some of them will cost you a lot more. But regardless of how much money you need to spend, it’s important to find a strategy that works.
Running display ads is an effective way to generate a lot of online traffic, but there is a cost. With that in mind, you need to get the most value for every dollar you spend. And the pricing can be structured in different ways. The most common of these are:
- Cost per click (CPC) – You pay whenever someone clicks on one of your ads.
- Cost per action (CPA) – You pay whenever someone takes a specific action.
- Cost per thousand (CPM) – You get charged for every one thousand impressions (the “M” stands for “mil”).
As an advertiser, it’s important to understand the dynamics of each one, and you have to look at the “big picture” with regard to how they work.
The Role of the Ad Network
Ad networks for Facebook apps serve as “middlemen” between the advertiser and the publisher, but that doesn’t mean they’re not in the game to make money. They take a percentage from anything the publisher makes on an ad, and that number will vary (depending on the network).
But even though they want to make money from every ad being run, they want to find a balance between the other two parties. Otherwise, they will start to lose their growth, and they will start to lose what they have. So, they have an incentive to act as mediators between the advertiser and the publisher.
There is one thing you do have to bear in mind, and it doesn’t matter if you’re an advertiser or an app developer. Not all ad networks for Facebook apps are legitimate, so it’s important to choose the right one. Otherwise, you could be spending more money in the long run.
Many of these shady ad networks will start out with unusually low fees, which will generate a tremendous amount of growth. Once they have enough people in their network, they will raise their rates – sometimes to as high as 50%. It’s important to understand how this scheme works, so you don’t fall into their trap.
Targeting Your Traffic
If you’re an advertiser, you want to get as much out of your advertising budget as you can, so you want to target your campaigns to specific groups of people. This will not only increase your chances for success, but it will also decrease the amount of competition you will have in the market.
While it may seem counterintuitive to narrow your reach, you will fare better in the end because you will be targeting specific people who will most likely be interested in what you’re offering. If you advertise to a more general audience, you are reducing your chances of making a sale. Thus, your conversion rate will be much lower. Remember that online advertising isn’t just about the numbers. It’s also about specificity, so you want to understand your target market.
Finding the Right Ad Network
If you’re looking for the right ad network for Facebook apps, then you should give serious thought into using Adsnik Media. They are a full-service ad agency that can help you earn money off your Facebook apps, and they can even help you with any display ads you want to run. So, Get In Touch with them today to find out more!